The 1683 Brewing Company takes its name from the year a coalition of kingdoms led by the Polish King Jan III Sobieski lifted the siege of Vienna. The city was besieged by the Ottoman Turks and the ensuing battle was won in large part by the charge of the Polish Winged Hussars.
The client wanted a logo that recalled the Polish eagle without being a direct copy of it. To launch their initial offering, “Hussar Porter,” I also designed the bottle label as well as the initial advertisement for its release, including the ad copy.
Client: 1683 Brewing Company
Art Director: Lawrence Klimecki
